Directed by renowned Sin City's Frank Miller, the first 3D commercial of Gucci shows a flashback of a scorching scene between the characters played by sensational artists, Evan Rachel Wood and Chris Evans.
In a behind the scene interview with the director, Frank Miller said that he's into comic books and he treated the story as a comic book. With a storyline provided, he imagined the pictures and shots that will put the words story into life. He also said that he drew every shot of the ad and the whole movement happened during the filming process.
The ad's OST: Friendly Fire's Strangelove