Body art raises breast cancer awareness

Breast cancer is the most common type of non-skin cancer among women and is said to be the fifth most common cause of cancer death. To strengthen awareness about this fatal disease, DDB Worldwide Singapore created a brilliant ad campaign using body paint to remind every women and even men about the significance of perspective when it comes to breast cancer.


Copy: "Are you obsessed with the right things? The difference between a pimple and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”


Copy: "Are you obsessed with the right things? The difference between a bad hair day and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”


Copy: "Are you obsessed with the right things? The difference between a big butt and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”

Credits:
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi / Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani / Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital Retoucher: Agnes Teo / Photographer: Allan Ng, Republic Studios.