Words have the capability to sway people, to let people understand things, because words are powerful, are defined, and they convey meanings. But the strength words contain takes toll on people - when the usage of such is abuse. The recipient of abusive remarks seems to hit someone harder than a punch or slap on his face.
I was browsing the web when I chance upon these ads about verbal abuse on women. The idea I suppose is that, the painful effect of verbal attacks is the same as the excruciating effect of any physical assault.
Ads done by: Saatchi and Saatchi Singapore.